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Peking University is a key national university. The campus, known as "Yan Yuan" (the garden of Yan), is situated in the Haidian District in a western suburb of Beijing. It stands near to the Yuanmingyuan Garden and the Summer Palace. Founded in 1898, it was originally known as the Imperial University of Peking.  Peking University is proud of its outstanding faculty, including 53 members of the Chinese Academy of Sciences (CAS), 7 members of the Chinese Academy of Engineering (CAE), and 14 members of the Third World Academy of Sciences (TWAS). The university has effectively combined research on important scientific subjects with the training of personnel with a high level of specialized knowledge and professional skill. It strives not only for improvements in teaching and research work, but also for the promotion of interaction among various disciplines.


This course gives an overview of doing business in China, including an introduction to the Chinese economy, history and culture. Lectures and seminars on a wide range of topics allow the participating master students to: Understand the driving force of China’s economic growth phenomenon over the last 30 years and the future.  Appreciate the uniqueness of the Chinese market, organizations, and social structure. Learn how firms conduct marketing, branding, human resource and strategic management in China and identify business opportunities in China.

Some examples can be found in the PDFs on their website's page at:


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Beijing, also known as Peking, is the capital of the People's Republic of China. It is the political, educational, and cultural center of the country. Beijing opera is a traditional form of Chinese theatre well known throughout the nation. Beijing opera is performed through a combination of song, spoken dialogue, and action sequences involving gestures, movement, fighting and acrobatics. Much of Beijing opera is carried out in an archaic stage dialect quite different from Modern Standard Chinese and from the modern Beijing dialect. At the historical heart of Beijing lies the Forbidden City, the enormous palace compound that was the home of the emperors of the Ming and Qing dynasties. It also hosts the Palace Museum, which contains imperial collections of Chinese art. Surrounding the Forbidden City are several former imperial gardens, parks and scenic areas.

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This program is currently not accepting applications.