The purpose of the course is to connect students and faculty with motivated entrepreneurs located at a hub of entrepreneurial activity within the European Union. By developing an understanding of strategic management theories and models and exploring legal and regulatory requirements in the EU and throughout the world, business students should gain a specific and real-world understanding of the challenges faced by entrepreneurial enterprises. Students will apply their learning to explain and critique current strategies and legal and regulatory impacts of real-world enterprises and develop recommendations for these enterprises to enhance performance and other objectives.
The program will focus on a small number of entrepreneurial enterprises, with an emphasis both on analyzing and improving the business strategy of the enterprise and identifying each of the significant business law, competitive, environmental and resource issues that the enterprise will face. The objective is that students will help to identify solutions that are innovative, apply current strategic management theories and concepts, and address both legal and regulatory issues to help a business implement an innovative business strategy that improves the business's likelihood of future success.
Students will spend the first part of each course gaining academic knowledge in two areas. First, students will develop academic knowledge associated with analyzing firm resources and the external environment, formulating strategies domestically and internationally, and implementing strategies to achieve strategic objectives. Second, students will develop academic knowledge associated with entrepreneurial strategy issues that relate primarily to business law subjects such as choice of business organization, financing, international trade, regulatory law, and employment law. During the trip, students will work with the representatives of the chosen entrepreneurial enterprises to gain a more detailed understanding of their business objectives and to explore possible solutions to any strategic, regulatory or business law challenges that the enterprises may face, including by conducting interviews with other local business enterprises and with business or law faculty.
The course will be co-taught by Dr. David Wangrow, Assistant Professor in the Department of Management, and Professor Douglas O. Smith, who teaches various business law courses to undergraduates and graduate students and previously taught a variety of business law courses in the Marquette University Law School.
COURSE OBJECTIVES: The purpose of the course is to introduce students to the diversity of international business opportunities and the complexities of entrepreneurial activity in a highly regulated economy. Real-life exposure is the only true way to appreciate how different business enterprises must operate in other parts of the world. The students must address business problems being faced by an entrepreneurial enterprise and ultimately present an analysis of their findings to the individuals responsible for that enterprise. This fosters accountability and future positive business relationships.
PREREQUISITES: MANA 3001, Behavior and Organization, or equivalent. The course is intended for College of Business Administration (COBA) students at all levels, undergraduate and graduate, and will provide students with a real-life application of business strategy issues. The course fulfills the requirements of MANA 4101, Strategic Management, a required course for all COBA students, is expected to meet the requirements of MBA 6110, Strategic Management Introduction. Participants must meet all OIE and COBA requirements for participation, including minimum GPA and disciplinary standards.
Students will reside in residence halls at Universitat Viadrina in Frankfurt (Oder), Germany.
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The program will be hosted by the Universitat Viadrina in Frankfurt (Oder), Germany. Frankfurt (Oder) is located on the boarder with Germany and Poland. In fact, Poland is within a 15 minute walk from the Universitat Viadrina.
The course will include both educational tours, classroom lectures at Universitat Viadrina, and site visits in the greater Berlin area. Berlin is approximately one hour away by train or bus.