This course provides students with an opportunity to study business and economic, social, cultural and political ramifications of the European Economic and Monetary Union. The program will include a number of activities including lectures, panels of experts and business executives, company visits and presentations by corporate executives, visits of European financial and political institutions, and cultural activities and site visits. The focus of the course will be on:
The socio-political situation in the European Union
A historical perspective on European integration
How should American companies approach the European market?
Marketing strategies with respect to the “Pan-European Market”
A comparison between European and American management styles
The impact of the single market on corporate strategy
June 30 - July 9
Example of Schedule:
Sun. May 8, 1-5pm – Org. Meeting; The EU (Lecture)
Sun. May 29, Voice-over PPT presentation - European Sovereign Debt Crisis – no class
Sun. June 12, Student Groups’ Voice-over Pre-departure Student Projects – no class
Travel: Friday July 1–Sunday July 10 (Europe Travel)
Sun. July 24, Due date for student projects and Voice-over Project Presentation – no class
POTENTIAL CORPORATE VISITS AND ACTIVITIES
European Parliament - Strasbourg, France
Council of Europe – Strasbourg, France
Millipore - Strasbourg, France
Steelcase - Strasbourg, France
Bundesbank (Central Bank of the Federal Republic of Germany) – Frankfurt, Germany
European Central Bank – Frankfurt, Germany
Mercedes Benz - Stüttgart, Germany
Porsche - Stüttgart, Germany
Swiss Bank Association - Basel, Switzerland
Novartis, a Global Healthcare Company – Basel, Switzerland
Marquette University graduate business student (MBA, MSAE, MSEM, MSA, or MSHR) in good standing
3 graduate level business credits (INBU 6951: International Study in Business). This course may be used as a business elective in any of the GSM programs with the consent of your academic advisor.
Note: Multiple INBU 6951 courses are allowed with prior consent; locations must be different.
Also Note: One such class is required for students enrolled in the MBA IB specialization.
Four star hotel (or equivalent) – double-occupancy rooms
MU Tuition (3 credits) plus $1,600 travel costs (does not include airfare)
Travel cost covers:
All ground transportation needed in Europe including, airport transfer, and travel to various business and cultural sites during the travel period
Cost of admittance to class activities (e.g., tours and excursions)
Double-occupancy hotel stay for the duration of the study trip – Single-occupancy, $800 extra
Breakfast and an additional meal per day (lunch or dinner)ADDITIONAL STUDENT COSTS
Required MU international health insurance ($38)
Visa application costs for international students
Basel, Switzerland-With museums galore, a scenic setting on the Rhine and one of Europe's best winter carnivals, Basel makes an appealing stopover, especially for lovers of art and contemporary urban design.The city's year-round attractions, including the engaging Old Town, are mostly concentrated in Grossbasel (Greater Basel) on the south bank of the Rhine. Over the river, Kleinbasel (Little Basel) is a grittier area, long home to this rich city’s working class. The relief bust of Lällekeenig (Tongue King) – near the southern end of Mittlere Brücke – sticking his tongue out at the northern end, just about sums up the old attitude between the two sides of town.Basel is also the closest Switzerland comes to having a seaport; the Rhine is navigable for decent-sized ships from this point until it reaches the North Sea in Holland. It follows a gentle bend through the city, from southeast to north.
Frankfurt, Germany- Welcome to the most international city in Germany, the largest financial centre on the continent, the historical city of coronations, the city of Goethe and the Frankfurt School. Glinting with glass, steel and concrete skyscrapers, Frankfurt-on-the-Main (pronounced ‘mine’) is unlike any other German city. The focal point of a conurbation of 5.5 million inhabitants, ‘Mainhattan’ is a high-powered finance and business hub, home to one of the world’s largest stock exchanges as well as the gleaming new headquarters of the European Central Bank. Frankfurt famously hosts some of the world's most important trade fairs, attracting thousands of business travellers. Its airport, the region’s biggest employer, is the third-largest in Europe, handling over 57 million passengers per year. In brief, to the smallest metropolis in the world, in which there is a lot to discover at close hand.
Heidelberg, Germany-Surrounded by forest 93km south of Frankfurt, Germany’s oldest and most famous university town is renowned for its baroque Altstadt, spirited student atmosphere, beautiful riverside setting and evocative half-ruined hilltop castle, which draw 11.8 million visitors a year. They follow in the footsteps of the late 18th- and early 19th-century romantics, most notably the poet Goethe. Britain’s William Turner also loved Heidelberg, which inspired him to paint some of his greatest landscapes
Strasbourg, France-Strasbourg is the perfect overture to all that is idiosyncratic about Alsace – walking a fine tightrope between France and Germany and between a medieval past and a progressive future, it pulls off its act in inimitable Alsatian style.Tear your gaze away from that mesmerising Gothic cathedral for just a minute and you’ll be roaming the old town’s twisting alleys lined with crooked half-timbered houses à la Grimm; feasting in the cosiest of winstubs (Alsatian taverns) by the canals in Petite France; and marvelling at how a city that does Christmas markets and gingerbread so well can also be home to the glittering EU Quarter and France’s second-largest student population.
Stüttgart, Germany-Stuttgart, capital of southwest Germany’s Baden-Württemberg state, is known as a manufacturing hub. Mercedes-Benz and Porsche have headquarters and museums here. The city is filled with greenspaces, which wrap around its center. Popular parks include the Schlossgarten, Rosensteinpark and Killesbergpark. Wilhelma, one of the largest zoos and botanical gardens in Europe, is just northeast of Rosenstein Castle.